📈 SEO Metrics That Matter
Clicks and traffic are nice, but they don’t tell the full story. This guide focuses on the metrics that actually show if your SEO is working — whether you’re growing, ranking, and converting.
1. Organic Traffic (From Search Engines Only)
- Track using Google Search Console + Google Analytics
- Watch for steady growth in visitors coming from Google, Bing, etc.
- Exclude traffic from ads or social to get true organic results
2. Keyword Rankings
- Track key phrases you care about using Ubersuggest, Ahrefs, or SEMrush
- Are you moving from Page 2 to Page 1? That's huge progress
- Focus on keywords that bring qualified traffic — not just volume
3. Click-Through Rate (CTR)
- How many people saw your link vs. how many clicked?
- Improve CTR by testing better meta titles and descriptions
- Track in Google Search Console under “Performance”
4. Bounce Rate + Dwell Time
- Low dwell time and high bounce rate can mean your page isn’t useful
- Make sure pages match user intent and load fast
- Use engaging intros and clear navigation to keep people scrolling
5. Conversions From Organic
- Are SEO visitors calling, submitting forms, or booking with you?
- Set up goals in Google Analytics to track form fills, calls, etc.
- This is the #1 metric that matters for local businesses
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