🎯 SEO for Service-Based Businesses

You don’t need a blog. You don’t need an online store. If you offer a local service — coaching, repairs, events, wellness, or consulting — this guide will help you show up in your area, build trust, and get leads on autopilot.

1. Start with a Strong Home Page

• Include your primary service and location in the headline
• Add a brief pitch and call to action above the fold
• Use local testimonials or photos of you/your business in action

2. Create a “Services” Page That Converts

• List your top services with simple explanations
• Use keywords like “[service] near me” or “best [service] in [city]”
• Link each service to its own dedicated page if possible

3. Optimize Your Google Business Profile

• Make sure it’s verified and fully filled out
• Add your services, business hours, and photos
• Ask clients for reviews — and reply to each one

4. Build Trust Without a Blog

• Create a “Why Choose Us” page or FAQ to answer objections
• Add a “Portfolio” or “Before & After” section if applicable
• Use video or a quick explainer to show your face and voice

5. Track Calls, Forms, and Growth

• Use call tracking tools like CallRail (or a Google forwarding number)
• Install Google Analytics and set up basic conversion tracking
• Check if your traffic and leads are growing month over month