🔍 DIY Site Audit Guide

Want to know how your website is really doing in search? This step-by-step audit will help you analyze your SEO, structure, speed, and local visibility using free tools and sharp eyes — no coding required.

✅ Step 1: Run a PageSpeed Test

• Use Google PageSpeed Insights
• Check for red flags like long load times, image issues, or unused code
• Fix: Compress images, eliminate unused plugins/scripts, use caching

✅ Step 2: Check Mobile Friendliness

• Use Google's Mobile-Friendly Test
• Make sure text isn’t too small, links aren’t too close, and layout responds well

✅ Step 3: Review On-Page SEO

• Each page should have a unique title, meta description, and H1 tag
• Use keywords naturally in text and headings (no stuffing!)
• Check image ALT tags and file names

✅ Step 4: Scan for Technical Issues

• Use Ahrefs Webmaster Tools (free account)
• Look for 404 errors, redirect loops, missing title tags
• Ensure HTTPS is active (secure site)

✅ Step 5: Evaluate Local Visibility

• Is your Google Business Profile verified and up to date?
• Is your Name/Address/Phone (NAP) consistent across the web?
• Check your map presence on Google, Apple Maps, Yelp, etc.

✅ Step 6: Test Contact Functionality

• Submit a test message through your contact form — does it go through?
• Is there a thank you page or confirmation message?
• Are you linking to your social media profiles?

🛠️ Free Tools for Your DIY Audit

• Ubersuggest – overall SEO score
• SEOptimer – UX, content, and tech checks
• Schema Markup Validator – test structured data